新浪科技在今天公布了一份2006年中国搜索引擎市场调查报告，这份报告是对北京、上海和广州地用户进行计算机辅助随机抽样电话访问调查后作出的。从调查报告结果可以看出，百度依然是中国搜索引擎市场的老大，市场占有率领先Google 40多个百分点。跟去年相比，Google在中国的市场占有率下滑了12.3个百分点，特别是可见很多Google的用户已经“投靠”了百度。值得注意的是，Google的下滑趋势在最近半年（2006年月～8月）有所减缓。无论是学生用户市场还是非学生用户市场，百度的市场占有率都领先于Google。排在Google后面的分别是雅虎搜索，搜狗和新浪搜索。
|
搜索引擎 |
一年前的市场份额 |
当前的市场份额 |
市场份额变动 |
|
百度 |
51.5% |
64.5% |
+13% |
|
Google |
32.9% |
20.6% |
-12.3% |
|
雅虎搜索* |
3.7% |
5.4% |
+1.7% |
|
搜狐 |
4.6% |
3.4% |
-1.2% |
|
新浪 |
4.0% |
3.5% |
-0.5% |
对于搜索引擎用户群的调查可知，Google的使用者仍然比百度用户有着更早的上网经历、更丰富的搜索引擎使用经验、更强的搜索引擎依赖性、更多地搜索与工作或职业相关的内容等重要行为特征。有趣的是，在非学生用户中，Google使用者的平均年龄和月收入都比百度用户要高。在学生用户中，除了百度，其他几个搜索引擎的市场份额均低于它们在非学生用户中的市场份额。
The Top of Live Search for 2006
Live Search went live in 2006, and it has been a great year for us and our users searching the Web. With the year drawing to a close, we decided to put together lists of the top searches for 2006. These lists are the result of studying our anonymous logs for the most searched queries in all the countries and regions our users search from.
After putting together the list of the Top 10 searches for this year, we became curious about which queries gained the most popularity compared with last year. As you can see in the list of the top gainers from last year, the 2006 FIFA World Cup popularized some soccer related searches. Because soccer was so popular overall, we decided to see what else was popular in soccer searches in 2006.
When you search the Web, we know you’re looking for more than just web pages, so we put together a list of top searches for additional categories: celebrity images, news, products, and travel.
Please let us know what you think by posting comments on this blog, or by using our feedback page.
Thank you for all your searches in 2006!
Ivan Gonzalez
Program Manager, Live Search User Experience Team
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